B2B Company Leverages Content Coaching Service, Increases Website Traffic 54% and Leads 228%

A midsize business-to-business service provider came to Vertical Measures looking to grow their organic lead volume and establish themselves as thought leaders in their field.


Our Strategy

  • Created and continually refined content marketing strategy designed to attract leads, downloads, and website traffic
  • Developed three content personas, mapped each customer’s journey, and aligned content to fill gaps
  • Helped client find, hire, and nurture freelance writers and graphic designers
  • Coached leadership team on content marketing best practices
  • Crafted custom presentations to get the entire organization aligned
  • Developed a hub-and-spoke lead generation campaign


  • 228% increase in marketing-qualified leads
  • 54% increase in website traffic
  • 48% increase in organic traffic
  • 38% improvement in bounce rates from social media traffic

Why It Worked

  • They had executive buy-in
  • They established a “culture of content
  • They used measurement to test, learn, and iterate on their content marketing strategy

Want to learn how we can help your organization achieve similar results?