Why Before How: 7 Steps to Create Winning Social Media Strategies

The goal isn’t to be good at social media, the goal is to be good at business because of social media. In this dynamic, entertaining presentation Jay Baer demonstrates his 7 step process for cutting through the tools and technology and creating sound, effective social media strategies that are sustainable long-term. This strategic process is in use in dozens of major corporations and agencies, and shows you how to BE social as a company, not just how to DO social media. With big ideas, practical wisdom, and personal anecdotes, Jay will have you scribbling notes like crazy….when you’re not laughing out loud.

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