Comments on: Does Your Online News Make the Cut?

By: Ann-Marie Jancovich

Ann-Marie Jancovich — Mon, 19 Sep 2011 19:01:01 +0000

Marjory, I appreciate your feedback and suggestion. Thank you for following the blog as well!

By: Marjory Lobue

Marjory Lobue — Mon, 19 Sep 2011 00:20:58 +0000

I enjoy seeing innovative articles such as this with such top quality info gathered and talked about. I feel that if you had dug even a tiny bit deeper, this actual article could almost become an academic write-up or academic resource. I have added your blog to my RSS reader in order to watch what you might have in the future.

By: Ann-Marie Jancovich

Ann-Marie Jancovich — Mon, 20 Jun 2011 18:11:28 +0000

Hi David, thank you for your comment. In regards to your question, I would suggest looking to marketing efforts to create newsworthy events, piggybacking off current events/industry news or perhaps having a representative in the company become an authority for media (industry expert) to garner publicity.

By: David Ewing

David Ewing — Mon, 20 Jun 2011 17:39:34 +0000

Ann-Marie, thanks for the headline examples! It seems like the most successful always include a top 5 or top 10 list. How would you scale PR when something interesting might not happen on a regular/consistent basis?