Presented by Special Guest, Eric Van Buskirk
Google is a robot! It uses semantic machine learning, giving websites with holistic, thorough content higher rankings.
So how can you reverse engineer Google’s Hummingbird algorithm to come up with a content strategy and topics that rank?
Join this technical SEO webinar where you’ll learn:
- How to crunch basic results from tools that show you the context for million of the popular keyword phrase searches
- What research tactics will inform your content topic ideation
- Ways to discover degrees of association between topics you cover
(Zero knowledge of linguistics or semantics required. Intermediate spreadsheet formatting experience very helpful!)
Review the Recording and Slides
About the Presenter
Eric Van Buskirk is an SEO and content marketing independent consultant. In addition to general SEO and content marketing, his passion is big data analysis of domains, URLs, and content via Google search result pages. He now works with clients from his hometown, Philadelphia. He’s a recent alum of SEMrush, where he oversaw major accounts. His digital media experience started in 1996 as a graduate student at BU College of Communications working on Barnes & Noble’s first website.