Use of statistics, market research, surveys and public data to dictate a content strategy is a tactical approach to content marketing. In this month’s webinar Kaila Strong, Director of Client Strategy, will discuss data driven content marketing and it’s effective use online today. In the webinar, you’ll learn more about:
• What data driven content marketing is
• Types of data important for content marketing
• Preparing your site to measure content data
• Data driven content marketing best practices
Kaila Strong works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account Managers.