93% of all buyers online or in stores use search engines prior to making a purchase and 86% of searchers conduct non-branded queries. You need to have a strong presence in the search results and link building is still one of the most important aspects of search optimization. But how is it best achieved today?
This session will look at real world strategies for gaining quality links that count: links with maximum juice and minimum risk. Join Arnie as he walks you through a step by step approach from research to creation to promotion to gain the most valuable links possible.
Arnie Kuenn is the founder and president of Vertical Measures and author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet startup that received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and major movie and music studios. The business sold to Nielsen Media in 2004. Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is the founder and former president of the Arizona Interactive Marketing Association (AZIMA). Arnie has presented at SMX Advanced, AMA Phoenix, OMS, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars.