You totally buy in to the fact that content IS the new marketing, but how do you come up with great ideas for content — even if you think your business is boring? How will you consistently create content your market will enjoy?
Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is engaging content.
Join Arnie as he walks through a process any organization can you use to discover hundreds of content ideas including:
Arnie Kuenn is the founder and president of Vertical Measures and author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet startup that received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and major movie and music studios. The business sold to Nielsen Media in 2004. Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is the founder and former president of the Arizona Interactive Marketing Association (AZIMA). Arnie has presented at SMX Advanced, AMA Phoenix, OMS, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars.