Presenter: Arnie Kuenn
September 13th at 11am PST, 2pm EST
93% of all buyers (online or in stores) use search engines prior to making a purchase. Will you be ready for them in 2013? Leading businesses know that in addition to standard web pages describing products and services, one of the best marketing tools is engaging content. But how do you come up with ideas for that content — even if you think your business is boring? Consistently creating compelling content that drives a website visitor to act is critical to your business and this webinar will show you how to put together a plan to get it done.
In this webinar you will learn about:
- The rise of content marketing
- How to put together your strategy
- How to conduct research for compelling content ideas
- Types of content you should focus on for your business
- Putting together the plan
- Where to find the best content marketing resources
About the Presenter
Arnie Kuenn is the founder and president of Vertical Measures and author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet startup that received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and major movie and music studios. The business sold to Nielsen Media in 2004. Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is the founder and former president of the Arizona Interactive Marketing Association (AZIMA). Arnie has presented at SMX Advanced, AMA Phoenix, OMS, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars.