You already understand content marketing. You’re totally bought in and can see how it can transform your company’s business. But is your boss in the same boat? Probably not. We’ve heard from tons of marketers that even though they have high hopes for content marketing, their boss continues to object for various reasons – budget, resources, ROI, on and on.
- How to determine if your boss will “get” content marketing or not
- Picking the right strategy to use
- A real life example of getting it done
Presentation Slides & Recording
About the Presenter
Dan Tyre joined HubSpot as a member of the original team in May of 2007, and has led the recruiting, training, and growth of HubSpots sales team with vigor. An authority on inbound marketing and sales, Dan is a regular speaker, writer, and coach to those who yearn for inbound success.
At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as “Smarketing,” a core tenet of inbound marketing now followed by thousands of companies around the world.
Dan continues to inspire and teach HubSpotters as a sales trainer, as creator of the HubSpot Leadership program, as a blogger on the HubSpot blog, and as the dispenser of high fives and fist bumps whenever the opportunity arises.