Building a Social Media Strategy is Like Taking Care of a Child as a 1st Time Parent

After working as the NBA’s first full-time social media specialist and making a career out of building loyal digital followings for corporate brands, Greg realized how much raising a child and growing an effective social media community had in common.

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Presented by Greg Esposito

Are you showing your social media accounts enough attention?

After working as the NBA’s first full-time social media specialist and making a career out of building loyal digital followings for corporate brands, Greg realized how much raising a child and growing an effective social media community had in common.

As a first-time parent, he’s found that issues like building a social community and measuring success are just like raising a newborn baby in the sense that you need to nurture it, give it constant attention and experiment with different methods.

In his webinar, he dives into these similarities and focuses on questions such as:

  • What are the key metrics that determine success?
  • How do you build out quality content in advance?
  • What tools are useful in building out accounts?

Want help growing your social audience? Ask us how!

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About the Presenter

Greg became the NBA’s first full-time social media specialist in 2011 when he joined the Phoenix Suns and is currently the head of social media for the National Academy of Sports Medicine.