Here’s what you’ll learn in this action-packed presentation:
Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and a Social Media Strategist for entrepreneurs and small businesses. With 12+ years marketing experience, Amy has worked with mega brands like Harley-Davidson Motorcycles, along with Tony Robbins International where she oversaw his content marketing team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers who are eager to do business with you again and again.
Question and Answers with Amy Porterfield
Q: What size do you use for images in Facebook posts?
A: I normally use 401 x 401 pixels for my images within posts. I find this gives me just enough space for the information I want to put in the image. Some people say 402 x 402, but I find my size works best for me, especially with some of the odd compression Facebook does to images.
Q: What are the top key metrics I should pay attention to when analyzing the success of my Facebook marketing efforts?
A: The first metric you want to look at is the “Engaged Users.” Also, “People Talking about This” is a public metric and very important to check on. Go to your Facebook page and look up at the # of likes you have, and you’ll also see the number “Talking about This.” This number tells you how many people are liking, sharing, commenting or doing anything else related to your page. On average right now, this is 2% of your fan base. I know this sounds low, but it is normal. 2% of your total fan base is talking about you at any given time. This number is for the period of 7 days, so every week, it will be refreshed. It is important to watch this number in order to try to increase it. One way you can do that is to run Promoted Posts. This is great especially if you have something specific coming up like an event or promotion.
In addition, in then Insights dashboard, look to the top where there quite a few options listed and click the “Reach” link. Scroll all the way down the page and you’ll see “External Referrers.” This is telling you where your Facebook page traffic is coming from on the web. You can notice where you are getting traffic from – maybe an article you wrote, or from your website. This is a valuable tool to see what is working for you and what is not.
Q: How often do you like to promote an event on FB?
A: I’d say once a month I’ll do a Promoted Post. Also, I’m a huge proponent of Facebook ads, where I continually promote different things during the month. In addition, I always make sure to put valuable content on my page every day and also answer questions on my Facebook page consistently. I make sure I’m always offering more free value than I am promotions. So usually, I do a Promoted Post 1-2 times a month, not more than that. I may promote something of mine and then for the other post I’ll give a shout out to a friend, an affiliate deal, or something similar.