Today, creating content that engages with customers and draws in new business is the winning formula for companies across all industries. With all the recent changes in how search engines ascribe value to some websites more than others, it’s now more than ever the time to double down on your online marketing strategy by creating great content. Content that educates, informs, helps, and is most of all – useful to your potential customers.
The focus of this webinar is on the convergence of search, social, and content marketing – and how you can use an 8 Step Process to generate leads and grow your business. Arnie Kuenn, CEO of Vertical Measures and expert marketer, will lead this 45 minute webinar and walk attendees through the 8 steps to content marketing success:
- Strategy Development
- Content Creation
- Content Promotion
- Lead Nurture
Slides & Recording
About the Presenter
Arnie Kuenn is the CEO of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker, workshop leader, and author of the award winning content marketing book Accelerate!