Marketing Pizza: Stop worrying about your slice of the pie. Start increasing the size of the pizza.
We live in an information overload world. A world full of commodity content: the raw material of the online world. Instead of chasing the social stream, trying to win the search game, or stressing about their market share, smart marketers are focused on increasing the size of the market. They’re making the pizza pie larger.
In this, enthusiastic, hour-long webinar, author and former television producer Andrew Davis, will:
- Uncover the paradoxes in the chief marketing officer’s pizza
- Show you how brilliant brands are uncovering new opportunities to increase their revenue
- Reveal ways to leverage the most underutilized tool in the marketing world: Google Trends
By the end of this session, Andrew will reveal the simple secrets you can use to stop worrying about your market share and start driving revenue by increasing the size of the market. Are you ready to order a bigger pizza?
Recording and Prezi
About Andrew Davis
Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York, written for Charles Kuralt and marketed for tiny start-ups as well as Fortune 500 brands. In 2001, Andrew Davis co-founded Tippingpoint Labs, where he changed the way publishers think and how brands market their products. His most recent book, Brandscaping: Unleashing the Power of Partnerships hit shelves in September, 2012.