I am about take off for my final round of speaking engagements for 2011! It has been a great year of speaking and exposure with the release of my first Internet marketing book, Accelerate! If you are attending any of these events, please be sure to say hello. 2012 is shaping up to be a busy year for me, too.
Monday November 7th
PubCon’s training program will present two tracks of workshops. The organic search engine optimization (SEO) and marketing track will cover keyword and long-tail search targeting, link-building campaigns, bleeding-edge on-the-page SEO strategies, and other search topics. All students will receive a free copy of Accelerate! and I will be there to sign during lunch!
I am excited to participate in this private meeting for speakers only, an opportunity for us to talk with one another about significant internet issues we are facing.
Tuesday November 8th
Enterprise Level Local Search
Learn how national companies optimize for local search. Local results continue to gain a larger share of the SERP. This session will examine address strategies and other tactics for large brand Web sites.
I will be moderating the session with speakers, Brian MacDonald, Director of Search Marketing Barefoot Proximity, Chris Tolles, CEO Topix, Will Scott, President Search Influence and Alan Bleiweiss, Director of Search Services Click2Rank Consulting
Content, content, content. Searchers are looking for it, and the engines know that content is key. Developing a strong content development strategy (and then following it) is the most basic thing you can do for long-term search engine optimization success. We’ll share methods of how to keep the flow of keyword-rich and relevant content going.
Matt Tuens, Founder & CEO AcuVox will moderate and I’ll be speaking with Nick Stamoulis, President and Founder Brick Marketing and Alison Zarrella, Interactive Copywriter & Social Media Consultant AlisonZarella.com
Wednesday, November 9th
Pubcon Labs Speaker Table – Link Building vs. Link Attraction
PubCon Labs is a new feature at PubCon Las Vegas, an opportunity for speakers and attendees to meet in a one-on-one setting. Up to ten tables will be set up in the PubCon Labs for speakers and attendees to meet. Each table will be reserved for a specific topic. Speakers and attendees may meet up to a half hour. I will host the table, Link Building vs. Link Attraction.
After three long days, it will time to have some fun! I’ll be attending the #EpicDinner Vegas, hosted by Alan Bleiweiss. Over 50 attendees will receive a free copy of my book.
Thursday, November 10
Links With Maximum Juice and Minimum Risk
Link building is one of the most important and challenging aspects of SEO today. This session will look at real world strategies for gaining quality links that count. There are no shortcuts here, this is all about research, tools, and link conversion request rates.
Jessica L Bowman, Founder & President SEOinhouse.com will moderate and I’ll be speaking with Loren Baker, Editor Search Engine Journal and Kenny Hyder, Independent Marketing Consultant Hyder Media
My hand will likely be cramping by now, but I’ll fight through it! There is something special about signing my book and handing it off to someone eager to read it. I’ll be at the PubCon Exhibit Hall book signing booth, operated by Barnes and Noble staff.
After Vegas, I’m heading to Austin, TX. LavaCon offers four days of breakout sessions and hands-on workshops on how to create digital content that enhances the customer experience and promotes your company’s online brand.
Monday, November 14
Content Marketing: Combining Search, Social & Quality Content
In this one hour presentation, I’ll discuss various case studies showing how search, social and content marketing can be used together to grow your business.
Due to my busy, busy schedule I’ll be at SES for 24 hours, and then back to Phoenix for Social Media AZ! But, it is likely going to be very cold in Chicago, so I’ll be looking forward to coming back to some sun.
Wednesday, November 16
The Convergence of Search, Social, and Content Marketing
The Google Panda update just made great content critical. Social media is grabbing all the headlines. Search gets more powerful every year. But how do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your audience will enjoy? Join this panel as they provide case studies and walk you through a step-by-step approach that any organization can follow to grow their business online.
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA will moderate and I’ll be speaking with Aaron Kahlow, Chairman & Founder, Online Marketing Summit and Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
What better way to come back from a long trip than to a group of familiar faces! I am thrilled to be a part of SMAZ again and will be speaking about video marketing.
Friday, November 19
Drive Traffic, Leads and Business with Video Marketing
YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). Are you taking the fullest advantage of this? In this presentation, Arnie Kuenn shows attendees how to easily and quickly produce great video content, how to properly optimize videos and claim more Internet real estate, increasing your chances of being found online.
My shortest travel distance, SMX Scottsdale is taking place at the beautiful Westin Kierland Resort, only a few minutes from the Vertical Measures offices.
Monday, December 5, 2011
Free Facebook Tactics to Drive Traffic & Conversions
With 800 million users, a new Timeline feature and integration of everything people do from link sharing to exercising; Facebook offers a huge opportunity for marketers. This session looks at how to drive traffic and conversions through fan pages, viral campaigns and more.
Matt McGee, Executive News Editor, Search Engine Land will moderate and I’ll present with Kevin Scholl, Social Media Manager, Red Roof Inn and Jeff Widman, Cofounder, PageLever
And last but not least, Vertical Measures will be hosting an #EpicDinner following the first day of SMX Social in Scottsdale. The #EpicDinner is an event started by Alan Bleiweiss and is now becoming a significant part of industry events across the country. Get more details here and be sure to RSVP if you are in the Phoenix area!
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