It was only 2 years ago when the term “content marketing” was still relatively unknown. Nowadays, we consider content marketing to be a need-to-know factor for companies–both large and small–who want grow their business organically on the web. But understanding the steady rise of content marketing’s importance plus its ability to increase business doesn’t give us the full picture of what it is capable of.
Rather, we have to take a broad view and pose some foundational questions: What is content marketing, and maybe even more importantly, what is it not? How can you utilize search engine and social media marketing within your content marketing plan to make it effective to the nth degree? How can business owners and marketing executives employ tactics accrued from the congruence of search, social and content marketing in order to reach new fans and ultimately convert them to loyal customers?
These are all valid questions that we must start with before jumping into creating a new internet marketing strategy. And these are all the questions we have received from our blog readers, followers and fans, customers, etc. that has led us to the decision to help you become informed and ready to take action.
On February 22nd, Vertical Measures will be hosting a special half-day workshop called “How to Win at Search, Social & Content Marketing — What Every Executive Needs to Know!” in Phoenix, Arizona. This workshop is geared toward business owners and marketing executives who feel stuck within old marketing tactics that aren’t working and are ready to take their strategies to the next level. We invite you to come to this workshop to learn about the most sustainable internet marketing tactic today.
How to Win at Search, Social and Content Marketing Workshop in Phoenix – What Every Executive Needs to Know!
Registration & breakfast: 8:00am-8:30am
Early Bird Special–Only $95 until 2/1
Register now to get the special discounted rate, only on sale for 5 days!
The internet marketing experts from Vertical Measures have partnered with the great media minds of Clear Channel to conduct a half-day workshop focused on content strategies, development and marketing. This workshop will be led by Arnie Kuenn, President of Vertical Measures and Scott Hopeck, President/Market Manager of Clear Channel Media and Entertainment.
The curriculum will cover:
- Developing a Content Strategy
- Performing Keyword and Market Research for Content Ideas
- Creating Great Content
- Optimizing for Search & Social
- Promoting Your Content Using Social Media and Other Methods
- Distributing Your Content Through Multiple Channels
- Building Links to Your Content
- Measuring and Analyzing Success
By the end of this workshop, you’ll know how to create, implement and sustain a successful content marketing program for your organization including integration with radio media. This course will cover content strategy, research, development, promotion, distribution and optimization.
All attendees will receive a course workbook and a complimentary copy of Arnie Kuenn’s content marketing book: Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.
This entry was posted on Monday, January 28th, 2013 at 4:30 am and is filed under VM News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.