How valuable is traffic to you? Let’s say, hypothetically, you received a million visitors to your site in a couple days. Could you benefit? Your answer is likely a resounding, YES! One of the avenues businesses are exploring to accomplish this feat is through the aid of viral video marketing.
Recently Evian’s "Roller Babies" commercial was released with both US and UK versions, yielding 15 million+ views collectively on YouTube….in less than a month. With proper planning, marketing, and development they created an internet sensation. Their "Live Young" campaign has been a hit, and their dedicated website to this campaign is already a PR 3.
Businesses can profit from videos they don’t even produce or submit! Today on YouTube’s Biz Blog they mentioned the infamous "JK Wedding Entrance Dance" that has exploded on the web and the successes seen since the viral video’s launch on July 19th. They reported that the song featured in the video, Chris Brown’s "Forever", was claimed by the rights holders and utilized for monetization purposes. They placed Click-to-Buy links over the video, leading viewers to iTunes and Amazon to purchase the track. This has translated to a #4 spot on the iTunes singles chart and a #3 spot on Amazon’s best selling MP3 list, over a year after the songs original debut. By the way, the JK video has received over 12 million views in 11 days.
Businesses can also be hurt by viral videos, which is why brand management is so important. Take for example Dave Carroll’s video, "United Breaks Guitars". One day after the video was released United contacted Mr. Carroll, but it was too late. Within a short four days he had over a million views on YouTube, had the video featured on CNN, and had over 19,000 blog mentions. In this time span he successfully changed the SERPs for "United Airlines" in Google, taking over 7 of the first page slots.
Carroll and his band are said to be profiting quite nicely from the publicity received on the video, and others have taken advantage of the video as well. Worth noting is what Taylor Quality Guitars decided to do. They provided a video response to Carroll’s video, hopping on the bandwagon and receiving 100,000 views just simply by expressing their concern and giving a plug to their site that provides guitar travel care.
As you can see there are many good, bad, and ugly repercussions in regards to viral videos and many lessons to learn from the above videos. 1) Have good brand management, 2) content truly is king, and 3) unique ideas can and will flourish on the internet.
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As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account Managers.
In addition to her client work Kaila is a regular author on Search Engine Watch writing about social media topics, and has been featured on Mashable and Click-Z, as well as many other online publications. Kaila has also presented at the American Marketing Association (Phoenix) and Local First Arizona.
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[...] a million views on YouTube, had the video featured on CNN, and had over 19,000 blog mentions as VerticalMeasures.com mentions it! Damn! United contacted him the next day but seems that it was one day too late, the video was out [...]
I can’t get enough of those videos! Just read an article today supporting that approx. 3/4 of all fortune 500 view online video as their top initiative. Lets see if they can harness the creativity that you’ve demonstrated above.
I can’t get enough of those videos! Just read an article today supporting that approx. 3/4 of all fortune 500 view online video as their top initiative. Lets see if they can harness the creativity that you’ve demonstrated above.
Using YouTube videos is a great way to receive tons of traffic really quickly, possibly by doing something fun. Instead of the traditional methods of gaining web popularity, you can spend your time thinking up a funny video that somehow incorporates your subject and let it loose. I saw somebody using the Hitler’s Reaction to the iPad video in order to put their link to their aff marketing campaign. It’s a free way of obtaining traffic and it also gives the people what theyre looking for.
Using YouTube videos is a great way to receive tons of traffic really quickly, possibly by doing something fun. Instead of the traditional methods of gaining web popularity, you can spend your time thinking up a funny video that somehow incorporates your subject and let it loose. I saw somebody using the Hitler’s Reaction to the iPad video in order to put their link to their aff marketing campaign. It’s a free way of obtaining traffic and it also gives the people what theyre looking for.
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August 6th, 2009 at 7:37 am
[...] a million views on YouTube, had the video featured on CNN, and had over 19,000 blog mentions as VerticalMeasures.com mentions it! Damn! United contacted him the next day but seems that it was one day too late, the video was out [...]
August 6th, 2009 at 8:31 pm
And there you have it, one more link from my website
Nice linkbait, by the way.
August 6th, 2009 at 1:31 pm
And there you have it, one more link from my website
Nice linkbait, by the way.
October 21st, 2009 at 8:44 pm
I can’t get enough of those videos! Just read an article today supporting that approx. 3/4 of all fortune 500 view online video as their top initiative. Lets see if they can harness the creativity that you’ve demonstrated above.
October 21st, 2009 at 1:44 pm
I can’t get enough of those videos! Just read an article today supporting that approx. 3/4 of all fortune 500 view online video as their top initiative. Lets see if they can harness the creativity that you’ve demonstrated above.
March 3rd, 2010 at 6:27 am
I think video marketing is the most important thing in search engine optimization, I like that babies add, that is really effective video.
March 2nd, 2010 at 11:27 pm
I think video marketing is the most important thing in search engine optimization, I like that babies add, that is really effective video.
March 12th, 2010 at 3:03 pm
Using YouTube videos is a great way to receive tons of traffic really quickly, possibly by doing something fun. Instead of the traditional methods of gaining web popularity, you can spend your time thinking up a funny video that somehow incorporates your subject and let it loose. I saw somebody using the Hitler’s Reaction to the iPad video in order to put their link to their aff marketing campaign. It’s a free way of obtaining traffic and it also gives the people what theyre looking for.
March 12th, 2010 at 8:03 am
Using YouTube videos is a great way to receive tons of traffic really quickly, possibly by doing something fun. Instead of the traditional methods of gaining web popularity, you can spend your time thinking up a funny video that somehow incorporates your subject and let it loose. I saw somebody using the Hitler’s Reaction to the iPad video in order to put their link to their aff marketing campaign. It’s a free way of obtaining traffic and it also gives the people what theyre looking for.