Generally, tips trickle down through a person’s understanding in the vague form of “something you could do, or might do if time allows…” In this case, though, consider the tip to be a very strong prodding; a veritable order to act: Make sure the pages of your website are optimized with appropriate keywords and conform to SEO standards (best practices, whatever term you prefer). Regardless of whether you run a personal blog with 1 month of history or a giant eCommerce site, the purpose of publishing the files at all is so people can find them. This simply won’t happen unless your tags are descriptive and accurate, even if you manage to get a lot of links and achieve phenomenal off-site SEO. This deserves being said and repeated because in many cases, the person running a website did not design it, so their business front is represented to searchers by text that needs their input.
The essentials of on-site SEO are simple: Title tag and Meta Description tag; that’s it. There’s a lot of work aside from those 2 tags that should be done too, but at the very least look at what they contain. Make sure each page contains the keywords describing it with the keywords as close to the beginning as possible.
Everyone has a unique perspective and a different way of using words, so get the whole team working on descriptions if, indeed there is a team in the first place. Strive to be as descriptive and human-readable as possible in your title and meta tags, and your pages will be easy for searchers to evaluate from other websites.
More information about on-site SEO is already available in this blog and will be added as time goes on.
Related posts (auto generated):
- Monthly Tip Blip – King Content Demands Devotion!
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- Monthly Tip Blip – Step Right Up and Use these Linking Controls!
- Monthly Tip Blip – Commenting for Author Approval
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Tags: On-page SEO, On-Site SEO, Tips
This entry was posted on Tuesday, May 26th, 2009 at 6:00 am and is filed under Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
