Generally, tips trickle down through a person’s understanding in the vague form of “something you could do, or might do if time allows…” In this case, though, consider the tip to be a very strong prodding; a veritable order to act: Make sure the pages of your website are optimized with appropriate keywords and conform to SEO standards (best practices, whatever term you prefer). Regardless of whether you run a personal blog with 1 month of history or a giant eCommerce site, the purpose of publishing the files at all is so people can find them. This simply won’t happen unless your tags are descriptive and accurate, even if you manage to get a lot of links and achieve phenomenal off-site SEO. This deserves being said and repeated because in many cases, the person running a website did not design it, so their business front is represented to searchers by text that needs their input.
The essentials of on-site SEO are simple: Title tag and Meta Description tag; that’s it. There’s a lot of work aside from those 2 tags that should be done too, but at the very least look at what they contain. Make sure each page contains the keywords describing it with the keywords as close to the beginning as possible.
Everyone has a unique perspective and a different way of using words, so get the whole team working on descriptions if, indeed there is a team in the first place. Strive to be as descriptive and human-readable as possible in your title and meta tags, and your pages will be easy for searchers to evaluate from other websites.
More information about on-site SEO is already available in this blog and will be added as time goes on.
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Tags: On-page SEO, On-Site SEO, Tips
This entry was posted on Tuesday, May 26th, 2009 at 6:00 am and is filed under Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
May 27th, 2009 at 2:40 am
Good tips you provide Jedi!
Add headers and bold keywords – people see them and so do google.
June 23rd, 2009 at 1:24 pm
I agree to this article the title tag is the single most important adjustment you can make on your website to improve your rankings. The text in the title tag is a very important ranking factor for the search engines it is what is searcher will be displayed with as a link in the search results. It is important that your target keyword be included in the title tag of the page you are trying to rank.