Presented by Natalie Barreda, July 10th, 2014 @ 11 am PDT / 2 pm EDT
Did you know a whopping 90-98%* of visitors come to your website and don’t convert? In order to capture those lost conversions, you must create strategies to continually engage and re-engage your prospects. Remarketing is a powerful tool to do just that. In this webinar, you’ll learn:
- How and why you should use remarketing in your PPC strategy
- Different ways you can target your remarketing efforts
- How and why you should incorporate remarketing lists for search ads
- How to use engagement ads to supplement your remarketing efforts
*Stat is an average based on conversion rates across multiple industries, ranging from 2-10%. Source.
About the Presenter
Natalie Barreda is a Google AdWords Certified Professional and Bing Accredited Professional who brings 3 years of experience in digital advertising to the Vertical Measures team. She works closely with both lead generation and e-commerce clients to create and implement strategy, facilitate account optimization and identify expansion opportunities. When not at work, Natalie enjoys hiking, camping and trying out new restaurants around the valley.