Besides that awesome link to the social media youtube video, one thing you mentioned really sticked out for me.

“Ignore any averages, as well as pageviews or bounce rates – you want people to find information quickly!”

That’s such an important point to really kick it up a notch in web analytics. averages really don’t matter ’cause only a few small % convert. You want to create the best experience for your best customers, and the only way to identify them is to segment and look deeper in the metrics. Pageviews are getting more and more overrated, as there are so many other ways to engage with contents on the page nowadays that must be considered.