The large quantity of user and advertiser generated how-to videos available on YouTube has helped it become one of the most-surfed learning resource centers on the web. How often have you found yourself watching a tutorial on how to recreate the season’s hottest make-up styles or perusing tips for cooking the perfect omelet?Read more
The Weekly Measure: Content Calendars, Integrating AdWords with Social Media & The “New” Link Building
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...Read more
The growing concern of audience attention spans has led to the emergence of snackable content; bite-sized information viewers can easily and quickly retain. With this in mind as content marketers, we must ask ourselves if we are pushing our luck with the length of our content, especially when it comes to video. Video is a great opportunity to visually...Read more
When I first saw my friend Emma’s YouTube video come through on my Facebook feed, it had about 75 views. A day later? Over 200,000. Four days later: almost 800,000 and climbing. What took this video to virility so quickly? A talented actress, a brilliant concept, and a few tried-and-true internet marketing tricks. With a $100 budget, the video,...Read more
If you’ve been searching for a new and exciting way to maximize your audience reach, you should consider implementing YouTube videos as part of your AdWords campaigns. Synergy is king right now, and what better way to increase customer traffic than by promoting across varied platforms. Even better, Google is allowing people to try “Google AdWords for Video” for...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015