Posts Tagged with "youtility"

Jay Baer’s Youtililty: The New (and Useful) Paradigm for Marketing

Monday, August 12th, 2013

In his new book “Youtility: Why Smart Marketing Is All About Help Not Hype,” Jay Baer succinctly and clearly outlines not only a strong framework for content marketing, but a total shift in the paradigm of how we think of marketing in the first place. With so much information accessible to us at any moment, […]

Youtility author Jay Baer on Why Smart Marketing is all About Help Not Hype [VIDEO]

Wednesday, July 10th, 2013

Jay Baer is one of the top online marketers, speakers, and authors out there and I recently had a chance to sit down and talk with him about his new book “Youtility: Why Smart Marketing Is All About Help Not Hype.” In his book, Jay outlines the importance of a strong strategy behind content creation, […]