I remember as a kid having a job delivering Phonebooks. We’d get $0.50-$1.00 for every delivery; it was a great way to make some money before I was old enough to have a real job. Nowadays Phonebooks are a thing of the past. They are just too inconvenient, and impractical. I know I’m not the only one who thinks so; more and more people are flocking to online resources to help them find what they’re looking for.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Welcome to the first edition of “Do Follow” Tuesdays. To read what this is all about, you can check our announcement post. 

In summary, every Tuesday we pick a vertical market based on the number of votes a market receives at our Vertical Market Poll.  This week it is the Automotive Dealer market.  We invite all of you out there to post a specific link building recommendation for the Auto Dealer market (a good directory, authority website, blog, link search, etc.) in the comments section below.  If it adds value, we will approve it, give you the credit and a “do follow” link to your site.  However, we will just delete stupid, irrelevant, spammy comments – only truly useful information will be allowed. 

This week’s suggestion from our staff for the auto dealer market is all about local.  Since most dealers still obtain most of their car sales from their local markets, we think it is critical for them to appear in local search results. 

For example, when conducting a Google search for ‘phoenix toyota dealers’, you get this result.   Notice the local search results dominate the top of the page.  If we were consulting with Earnhardt Toyota, we would recommend they work on their Google local listing as they are completely missing from there, and since they rank 5th in the natural results, they are now pushed below the fold on the screen.  

Other places to be listed for local search results include Yahoo, and MSN/Live.  Many local listings are free, so there is no excuse not to create them for all of your physical locations.  Once you do, get some customers to add reviews and maybe even point some links to your local page.  It all helps!

Make sure you sign up for our email or RSS feed so that you are alerted every time a new vertical market is covered. Even if we are not focusing on your niche, you just might see a pretty creative idea that will trigger a thought for your market. 

Be sure to vote for your market today!  VOTE HERE  

[tags] vertical markets, auto dealers, car dealers, local search, Google local, Yahoo local, MSN local [/tags]

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