Link building is the process of attracting inbound links to your website. It’s a difficult, time-consuming process – a recent survey revealed that search marketers find it to be the single most annoying, challenging task on their plates. Annoying or not, link building is necessary to achieve high organic search rankings. In this tutorial, we’ll take a look...Read more
Keyword grouping—organizing your keyword research into small groups of tightly related terms—benefits your search marketing efforts at pretty much every level. Some of those benefits are more obvious than others; for example, keyword groups are essential for cost-effective pay-per-click (PPC) marketing, since close-knit ad groups earn higher Quality Scores. It’s less obvious, but keyword grouping is also beneficial for...Read more
Vertical Measures’ president, Arnie Kuenn, had the pleasure of interviewing with Elisa Gabbert of WordStream this month. While we love link building, we love talking about it even more! The interview is posted on their WordStream Internet Marketing Blog. In this interview, Arnie discusses everything from what factors go into a quality link to his favorite link building...Read more
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