Behind the Scenes of Our Website Redesign
Tuesday, November 3rd, 2009
If you’ve checked out our newly redesigned website lately you’ll see we opted for a more personal feel by adding photos to each of our pages. What you might not know, however, is that each of the photos are actual Vertical Measures employees!
We had a fun and exciting photo shoot with Phoenix Commercial Photographer Darren Stevenson. He provided us with some stellar photos, and we all had a great time!
Below are a few of the photos that ended up on the cutting room floor….
Ralph Miller, Link Building Coordinator, improvised on a few shots while lighting was adjusted. This one we like to call: "The Lazy Man’s SEO". Not quite the right message we wanted to put forth on our site, but great posing on Ralph’s part! Follow Ralph on twitter @FearlessAdvisor, he’s quite a character.
This photo features (from left to right) Kaila Strong, Social Media Architect; Elise Redlin-Cook, Internet Marketing Specialist; and Michael Schwartz, Internet Marketing Specialist. "The Distracted Trio" is a great title for this photo, but again not really a message put forth by a successful Website Marketing Company. Follow the dynamic trio on Twitter (again from left to right): @cliquekaila, @redlincook and @MBSchwartz.
Ralph was at it again, but this time with Eli Shapiro, Link Manager: "Day Dreaming for Links". Their actual tactic for link building is anything but daydreaming, providing great results for our clients. Eli can be found on LinkedIn, connect with him!
And last but certainly not least we have Liz Gessaman, Client Services Manager; and Ardala Evans, Internet Marketing Specialist. "Turn Those Frowns Upside Down by Meeting Those Deadlines!" These gals ensure our success here at Vertical Measures by keeping us to our deadlines. While this picture is fitting for our determined attitudes, it’s far from flattering for these beautiful gals. Find Liz and Ardala on Twitter, @Virtually_Yours and @AZArdie (respectively).
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Have a knack for graphic design? Well than have we got a contest for you! Vertical Measures is currently in the process of a website redesign and logo revamp. We like the basics of our design, but need to 2.0 it up. This of course will require a new logo. One of the key things we are looking for with our new logo is the integration of a pictoral mark. Pictoral marks are often utilized to define a brand with one specific image, like that of Apple and their chrome apple icon, or the panda in the WWF logo. 
