Posts Tagged with "website content"

The “I Hate Writing” Guide To Content Creation

Tuesday, November 20th, 2012

For a lucky few, staring down at a fresh page in a notebook or a flashing cursor on a computer screen is met with anticipated glee. For the rest of us normal people, the allure of setting aside our “real” work or sacrificing half of a crisp autumnal Saturday to develop content is not so [...]

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Posted in Content Development | 2 Comments »

An Introduction to Content Strategy

Friday, January 14th, 2011

Content strategy is defined a number of different ways, mostly because it encompasses a number of different pieces of the overall Internet marketing puzzle. In the simplest definition, content strategy is the process of creating and developing a plan that includes content creation, distribution and governance.  It answers the “why am I creating this content?” [...]

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Posted in Content Strategy | 8 Comments »