Posts Tagged with "website content"

The “I Hate Writing” Guide To Content Creation

Tuesday, November 20th, 2012

For a lucky few, staring down at a fresh page in a notebook or a flashing cursor on a computer screen is met with anticipated glee. For the rest of us normal people, the allure of setting aside our “real” work or sacrificing half of a crisp autumnal Saturday to develop content is not so […]

Writing Site Content that Shows Benefit

Thursday, November 10th, 2011

For many entrepreneurs and business owners who want to showcase their product or company on the web, writing text for their website can be problematic. Often, the difficulty stems from the business owner’s lack of understanding about how to articulate benefit for the end-user. That is, while the owner may understand completely why the product […]

An Introduction to Content Strategy

Friday, January 14th, 2011

Content strategy is defined a number of different ways, mostly because it encompasses a number of different pieces of the overall Internet marketing puzzle. In the simplest definition, content strategy is the process of creating and developing a plan that includes content creation, distribution and governance.  It answers the “why am I creating this content?” […]