Content strategy is defined a number of different ways, mostly because it encompasses a number of different pieces of the overall Internet marketing puzzle. In the simplest definition, content strategy is the process of creating and developing a plan that includes content creation, distribution and governance. It answers the “why am I creating this content?” question, along with “where...Read more
I see this everyday: websites that provide great information, are updated regularly, and designed with the utmost of care but are lacking the essential: search engine optimized content! Just putting up a website and crossing your fingers that it’s done the job to get indexed by search engines, found by prospects, and shared for the world to see isn’t...Read more
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