Posts Tagged with "video advertising"

Google’s Exceptions to Search Query Matching Rules Part 2

Tuesday, July 10th, 2012

We have spent the last two weeks examining how specific ads are triggered when one search query prompts multiple keywords. We have discovered that narrow match types and ad rank often play a large role in deciding which ads are served, however you should know that there are exceptions to every rule. This week we […]

Take Advantage of Video Ads on Mobile

Tuesday, December 20th, 2011

If you are an advertiser today, then you are marketing to people on the go. It seems like just about everyone has gone mobile through the use of smartphones, tablets and other devices. Studies show that mobile search queries have jumped by 500% over the past two years, and YouTube has reported that they average […]