Posts Tagged ‘vertical measures’

Ode to SEO Winners

Wednesday, February 24th, 2010

 

After two frantic days of continued voting the winners have been decided in Vertical Measures’ "Ode to SEO" poetry scholarship contest: 

1st Place: Abby Gilmore "Social Media Overload" 51.9%

2nd Place: Greg Fitzgerald "44 Tweets About 22 Women" 32.4%

Thanks to all who entered, voted, and spread the word about our contest. The first place winner will receive a $1,000 scholarship or an iPad, her choice. And the second place winner will receive a $250 scholarship for his entry. The winning poems are showcased below for those who didn’t have a chance to see them on Monday.

 

"Social Media Overload"

Got into bed to go to sleep tonight,
But wait, I forgot to update my social media sites!
Facebook, Twitter, LinkedIn and more,
What can I update that my friends and followers will adore?
Maybe post a photo or write something sweet,
It has to be something to guarantee a re-tweet!
A link to an article or a blog post will do,
It definitely has to boost SEO too.
So many options, so much to consider,
I think I’ll start by searching keywords on Twitter.
Great! There’s a Tweetup in my town next week,
That’s surely something to share with my tweeps.
But what about Facebook? It’s a whole different crowd,
A clever song lyric or quote will make my friends proud.
Ugh, I can’t think of anything, I’ll have to admit,
Oh wait, I can just Google-it!
LinkedIn is last and a very different site to manage,
But it offers great tools to use to my advantage.
I’ll request a recommendation and call it a night,
And now it’s finally time to turn off the lights.
Phew, so glad I’m done with social media today,
So I crawl under the covers to hit the hay.
But now I can’t sleep, so many thoughts racing through my head,
I guess I’ll check UberTwitter right from my bed…
 

"44 Tweets About 22 Women"
 
I followed @Lauren on Twitter In hopes she’d tweet me back
I told @Anna that I wanted love She said “There’s an app for that”
I met @Kelly on Facebook And poked her for a while
@Debbie found me using Google I found her on Dogpile
@Sarah had a YouTube hit Lip-dubbing Miley Cyrus
@Ellie sent me Farmville gifts That turned out to be a virus
@Alyssa ran a music blog And hipsters loved to comment
I subscribed to @Lindsey’s RSS And somehow wound up on it
@Tess was a Mayor on Foursquare When I unseated her
@Ally posted links to Digg So I retweeted her
@Jen worked in social media And search engine optimization
A friend request from lovely @Britt Once caused me great elation
@Elizabeth untagged our pics She said I was a jerk
@BritneyVids was just a tease But still Not Safe For Work
@Mandy mentioned me in posts And said our love was classic
And though @Megan linked to my content She just wanted to drive traffic
With 140 characters I won the heart of @Jan
But @Katie’s online mailing list Filled my inbox up with spam
@Trisha at the agency Worked with contextual ads
@Sandra loved to write new Wikis On the latest sexual fads
@Christina knew my login codes She hacked my accounts, I bet
But I met @Maria in real life Somehow without the Internet

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Wordstream Interview With Arnie Kuenn

Tuesday, February 23rd, 2010

 

WordstreamVertical Measures’ president, Arnie Kuenn, had the pleasure of interviewing with Elisa Gabbert of WordStream this month. While we love link building, we love talking about it even more! The interview is posted on their WordStream Internet Marketing Blog. In this interview, Arnie discusses everything from what factors go into a quality link to his favorite link building tools.

We are always so excited to participate in interviews and events like this, in which you bring together industry experts to talk about current trends and best practices. It helps to build a stronger community for the SEO industry. If the community as a whole grows, individual companies will grow, too. Earlier this year, we had an awesome time conducting our 2010 Predictions from Internet Experts series and we look forward to doing something like that again in the future.

Arnie is always available for guest blog posts and interviews. Feel free to contact Vertical Measures if you’d like to chat about SEO!

Wordstream develops and markets cutting-edge SEO software and PPC software. They aim to make search marketing more accessible to more companies and make individual marketers more efficient and effective by constantly innovating and automating on their behalf.

Sarah Moraes

Sarah Moraes, Marketing Manager, heads the tactical planning and implementation of cross-platform marketing activities for Vertical Measures including; blogging, social media marketing, webinars, content marketing, email marketing and promotions. In addition, she published the Local Search Marketing for Business How-To-Guide, a part of the Vertical Measures How-To-Guide Series.

+Sarah Moraes

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The Sweetest Link

Sunday, February 14th, 2010
valentine's day candies
 
Heart shaped candies, pretty paper cards, flowers and lots and lots of link love flying around .It’s no wonder Valentine’s Day is one of Vertical Measures’ favorite holidays. I’m sure that this fact is pretty apparent since we are shamelessly promoting not one but two “Love” themed promotions this month. 1.) The Vertical Measures “Ode to SEO” scholarship poetry contest where we are giving away $1000 dollars for school or a brand new iPad. 2.) The upcoming Arizona Interactive Marketing Association signature webinar featuring our very own, Arnie Kuenn, "How to Find True {Link} Love", on February 16th at 11:30 a.m. MST. 
 
We certainly aren’t the only folks trying to capitalize on the warm and fuzzy feeling that is widespread on this lover’s holiday. Recently there have been a number of Valentine’s themed promotions running by some big name brands on Facebook. One such example is Victoria’s Secret’s “Wild at Heart Love Note” which allows women to send hints to their loved ones about the gifts from the store they’d like most for Valentine’s Day.
 
Skittles just kicked off its “Mob the Rainbow” campaign with a Valentine’s Day-themed promotion. Skittles is attempting to leverage its 3-million-strong fan base to do good, but in true light hearted Skittles fashion they are keeping it silly and even the campaign itself is sort of a joke.
 
The "Sweetest Tweets with the Sweetest Treats to Celebrate Valentine’s Day" promotion by Pizza Hut is based entirely on Twitter. They are asking their followers to tweet their best (or funniest) pick-up lines to @PizzaHut. The 100 best tweeters will receive a single order of HERSHEY’S® Chocolate Dunkers®. How can you resist?
 
So, instead of sending flowers, or penning a love poem on pink scented paper this year we urge you to post that poem on your blog, post it as a note on your Facebook page and tweet it out for the world to see. Send a little {link} love to your very special valentine this year!
 
 

Elise Redlin-Cook

Elise is the Content & Marketing Manager at Vertical Measures, an internet marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO. She’s fully immersed herself into the world of content marketing and content strategy and is the managing editor of this blog.

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Race For the Best Link

Thursday, February 4th, 2010

 

Every month here at Vertical Measures our team competes for a few things: employee of the month, atta-person awards (an employee to employee card given for exemplary work), and the best client link. Employee of the month is determined by votes, atta-person cards are accumulated and drawn out of a hat, but the best client link is the hardest to award. What makes a link ‘the best’? Is it the client link placed on a high page rank site without anchor text, or a link placed on a lower page rank site with anchor text? Of course relevance is a large factor, but when it comes down to it the determination of a final winner isn’t clear.

At this week’s Monday meeting (when the awards were given out) two of our employees, Michael and James, were up for the award. A debate ensued, and it was determined there is only one real way to determine a winner: a race off! In the red shirt we have Michael Schwartz: 5’7 1/2″, and in the blue shirt we have: James Constable: 6’5″. Wanna know who won the title of “Top Link Builder”? Check out the video below!

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Nominated For a SEMMY Award

Wednesday, January 27th, 2010

2010 SEMMY Finalist

 

The SEMMYs, an annual online award event in the SEO industry, nominates posts for recognition on a variety of topics. We’re proud to announce that this year one of our posts has been nominated as a SEMMY finalist in the category of reputation management. Our readers may remember reading the extensive and thorough post "Be Proactive With Your Reputation Management" (posted September 18th) now nominated for the award. We discuss the importance of being proactive with your online reputation management, and give you 16 opportunities to dominate the search engine rankings for your business name.

As a SEMMY finalist our readers, friends, family, and connections are able to vote for our post to win the prestigious award. Voting closes this Friday, and we’d be thrilled if you took a few moments to vote: here. Feel free to pass on the word and help us win by telling your friends on Twitter, Facebook, or via e-mail. We’ve made it easy, just copy and paste: VM made the 2010 SEMMY Awards Finalist list in category: Reputation Management!!! http://bit.ly/SEMMYFinalist Vote 2day!

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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