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01 Oct 2010

How College Athletics Can Use Social Media to its Advantage

October 01, 2010No commentsSocial Media college atheltics, Greg Byrne, Social Media, twitter, University of Arizona

Professional athletes like Shaquille O’Neal have long understood the positive externalities associated with developing a presence on social media as a direct means of interacting with fans. Although no college player is likely to accrue the three million-plus fans of @THE_REAL_SHAQ, Twitter and social media as a whole have been a real boon to college athletics also — but...

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