In this month’s edition of the Vertical Measures employee interview series, I speak with Kristi Hines about her personal blog on blogging, the key to developing a healthy Twitter following and the best surprise her husband has ever planned for her. Michael Schwartz: First question, let’s start it out easy, what do you do here at Vertical Measures? Kristi...Read more
In this week’s edition of the Vertical Measures employee interview series, I sit down with Abby Gilmore to discuss how she used social media to land her job at VM, her love of classic rock, Super Bowl XXXVIII and anniversary skydiving. Michael Schwartz: There’s only one way to start this interview. You are the only Vertical Measures intern to...Read more
In the Internet marketing business, we are all culprits of using industry jargon. But what does the average person know about the lingo we use every day? About as much as we know about chrometophobia. To be sure, we canvased the streets of Scottsdale to find out first hand what the average Arizona resident knows about Internet marketing terminology. Definitions SEO:...Read more
Professional athletes like Shaquille O’Neal have long understood the positive externalities associated with developing a presence on social media as a direct means of interacting with fans. Although no college player is likely to accrue the three million-plus fans of @THE_REAL_SHAQ, Twitter and social media as a whole have been a real boon to college athletics also — but...Read more
Back in November we blogged about Hootsuite’s Facelift: adding multiple new features such as management of Facebook profiles, MySpace profiles, WordPress blogs, and even LinkedIn. Today, Hootsuite has upgraded their Twitter platform yet again, and integrated many features that users (like myself) are super happy about. Twitter rolled out their solution to multi-tweeters a few weeks ago (to a...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015