Why are the most simple concepts usually the most "successful" at drawing traffic on social media platforms? Simple marketing ideas like giving away free stuff, betting users to take action, and support a cause are just a couple examples. Using these social media marketing tactics can prove beneficial to your brand, if after asking yourself "could my brand profit from the attention of hundreds of thousands?", your answer is yes. 

Give Something Away For Free

Destroy Something

 

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It’s official: today is the first day of our Ode to SEO scholarship contest! Students currently enrolled in high school, college, or grad school have an opportunity to win a $1,000 scholarship OR a new iPad! The new iPad was recently announced and the Internet is buzzing about this computer tablet. Simply write a catchy and interesting poem, submit your poetry contest entry and check back on February 22nd to see if you’re a finalist. Then, get your friends and family to vote and help you win this great prize. The final 1st and 2nd place winners will be announced on our blog on February 24th (subscribe to our blog, follow us on Twitter or fan us on Facebook to be notified of finalists and the winners).

We’re excited about this promotion and hope you are too! There’s no time like the present to encourage younger generations to get started in our great industry. We’re hoping to inspire the next generation of Internet marketers, help spread the word on Twitter, Facebook, and via e-mail too. If you have any questions about this promotion please e-mail us at promos@verticalmeasures.com.

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Just to bring us all up to speed, Google Real Time Search launched last week and also announced partnerships with Facebook and MySpace. According to an article by Danny Sullivan, Google’s pulling in real time information from a variety of sources, including Twitter, Google News, Google Blog Search, FriendFeed, Jaiku, and others. Of course, all I’ve seen in my search results are some Twitter streams, and Sugarrae’s showed us how some unscrupulous people could use real time search to spam Google search results. All this leaves a lot of social media people hating it and me wondering if it’s really such a great thing…

My guess is that Google will begin to apply a filter to their search results that makes these real time results more relevant. And sometimes I forget, as a hardcore user of Google, and someone who’s patiently awaiting the Singularity, (you laugh, but we all know the Singularity is near–Microsoft’s researching it, and so are Google and NASA)…my point is, as a hardcore user, this real time search feature hardly seems newsworthy. But for the masses using Google, (and I mean the ones that aren’t tweeting all day), the whole Twitter stream in the search results is a great thing, a major breakthrough.  For me, well…it’s a lot less interesting than the fact that Google personalized search. This, coupled with the whole augmented reality type technology of Google Goggles, allowing Android users to perform search with images they take from their phones, tells me that not only is search going real time, it’s also going mobile, which is something every business should NOT be contemplating–they should be acting on.

The big picture on this is that the entire landscape of the Internet is changing, and fast! And how we interact with it through search is also changing. And that’s going to continue to get more interesting. If you find that whole concept as fascinating as I do, just take 18 minutes out of your day to listen to Gary Vaynerchuk’s philosophy about what’s happening at this time. According to him, "It’s big! Really big…and you need to figure out engagement. Otherwise you’re making a hyper mistake." And he’s not talking about creating a Twitter account and pushing out Tweets as advertising and calling it social media engagement.  All these changes that are happening at light speed are going to affect your business, and the question is, are you ready?

If you haven’t seen the video, and want to know more about how real time search is integrated into Google search results, just watch this video:

 So tell me, what do you think of Google real time search, do you like it, and what does it mean for your business?

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Amazingly enough Thanksgiving is here, and what better time to give thanks….with links! We’ve compiled a list of Thanksgiving inspired SEO sites for your viewing pleasure. Have some to add to the list, drop a comment below and we’ll attempt to update the list. 

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If you haven’t discovered the wonderful social media tool Hootsuite it’s about time you did. Last night a few of us here at Vertical Measures, myself included, were going crazy because Hootsuite was down to perform updates to its system. And what we found this morning made us all jump for joy…..I literally did a little happy dance in my chair.

Hootsuite added the ability to manage your Facebook status updates (including commenting on your friends status updates, AND ‘liking’ their posts), postdate your Facebook status updates, manage your Linkedin updates, post date your Linkedin updates, manage Twitter lists, AND when someone @replies a tweet you can see which tweet they were referring to! To my knowledge there aren’t any other systems like this….great job Hootsuite! 

What is Hootsuite?

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