Posts Tagged with "Top vs. Side"

Bottom of Page AdWords Ads

Tuesday, November 8th, 2011

Google has performed series of tests showing that placement of ads on the Google search results pages greatly affects click-through rates, and ultimately, customer conversions. Based on these findings, Google has rolled out a series of position-based updates over the last year to ensure that ads are performing to the best of their abilities.   […]

AdWords Top vs. Side Segmentation

Thursday, August 4th, 2011

Each AdWords ad is given its place in the Sponsored Ads Results based on rank and quality score, but have you considered how top or side placement affects the click through rates associated with those ads? It can have quite the impact on CPCs and CTRs. On July 13th, Google announced the new feature “Top […]