Act Like a Rock Star and Harness the Power of Video Marketing
Do bands want to be known for their music or their videos? Well, for the group OK Go, they really have no choice. In 2006 the infamous “treadmill video”, for the song “Here It Goes Again,” debuted on YouTube (which was still wet behind the ears), and became extremely popular. Shot at a relative’s house on a shoestring budget, the video...
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