Last month Google announced that they would be making changes to their ad rotation format, but not everyone was on board with the revisions. Previously there were three settings that applied to ad rotations – ads could be optimized for clicks, optimized for conversions or they were set to rotate evenly for an indefinite amount of time. If you...Read more
If you ask the average AdWords user how often they are testing their campaigns, “not enough” is likely the answer that you’ll receive. Running frequent performance tests is necessary in order to build successful campaigns, however it can be difficult to find the time and focus needed to administer them correctly. By following some simple rules, you can save...Read more
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