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When people go online to find answers to their questions, solutions for their problems or products to fulfill their wants, of course, it would be great if your business is represented where they’re searching for this information. Your website serves as the main area of content for their information safari, but with the advent of [...]
Do you publish content, maintain a blog or update your website regularly with new content? If you do, then congratulations…based on today’s online standards, you’re a publisher. As a content publisher you may have started to feel the effects of what weak content can do based on the recent Penguin Google algorithm updates. Today, “okay” content won’t [...]
Even though we haven’t hit the official start to summer, it’s getting hot in here (as in 100 degrees in May, HOT) and you may be anticipating the slow departure of your online audience. However, as Marcus Fischer, CEO space150, discusses in this great post “The Summer Road Trip Went Digital. What’s Your Strategy?“, your [...]
Kaila Strong answers: “Is Pinterest Right for My Business?” Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new [...]
Do you ever feel like your Facebook posts are just going unnoticed? You post something that you think is really interesting, yet practically no one comments or likes it at all. The reason is probably because you have a low Edge Rank score, which means very few people in your network actually even saw your [...]
