This Internet marketing infographic guides you through the key tactics that can be used to build authority for your website. These tactics fall into three major categories; link building, social media marketing and content marketing.

The Authority Building Machine also warns against using black hat practices that could land a website in search engine jail, a place that is not easy to escape. So stay on track and have fun! (more…)

Daniel Dannenberg

Daniel Dannenberg is a Graphic Designer at Vertical Measures and provides the company with his design knowledge with branding, illustration, and information graphics.
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This is a follow-up to my previous post where I shared the merits of infographics as unique tools for attracting backlinks and providing audiences with variety in their content consumption. So now it’s time to leverage that cool, visual graphic and release it to the social web.

I’ve put together a list of some of the best ways to promote your infographic for FREE! Better yet, you can repurpose many of these tactics for other formats, making the promotional process essentially turn-key. (more…)

Ann-Marie Jancovich

Ann-Marie is a Promotions Strategist with Vertical Measures and draws from multiple marketing disciplines to implement custom content promotional campaigns online. +Ann-Marie Jancovich

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This version of the Vertical Measure’s staff interviews sheds some light on Sarah Schager, who poses as an Internet Marketing Strategist by day and an adventurist by weekend. (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

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Every day we find interesting things on the internet. Depending on personal preference, we share these interesting things through various outlets.  Some of us Digg or Tweet them, others upload them to Facebook or send them to friends via email. A month or two later, we may try to remember that interesting item and we hunt through our old tweets and emails trying to locate it. Pinterest is a social media platform which allows users to not only share, but to organize, all of those interesting images found while browsing the web.  Users can pin images to their pinboards (think virtual corkboard), and keep track of all of the things they find appealing or useful. (more…)

Sarah Schager

Sarah Schager is an internet marketing strategist at Vertical Measures who specializes in organic search engine optimization. Some of her specialties include social media strategy, link acquisition, local search and content development management.
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Your social media pages are communication tools that you can use to maintain brand awareness as well as directly promote your business. As with any other form of marketing you should have a plan or calendar for your social media campaigns. Strive to provide compelling content in your updates or other areas of your social media efforts. Engage with personality in a way that’s appropriate for your business and works for your industry. (more…)

Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
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