Posts Tagged with "social media ROI"

The “Big Question”: Social Media Marketing ROI

Monday, August 22nd, 2011

There’s no one-size-fits-all answer for proving return on investment with your Facebook social media marketing. While goal conversions and sales are often the route taken to prove return on any marketing investment, it’s important to understand in social media that it’s about more. Social capital’s worth is multifaceted. From reputation and brand recognition, to increased […]