Posts Tagged with "Social Media Marketing"

The “Big Question”: Social Media Marketing ROI

Monday, August 22nd, 2011

There’s no one-size-fits-all answer for proving return on investment with your Facebook social media marketing. While goal conversions and sales are often the route taken to prove return on any marketing investment, it’s important to understand in social media that it’s about more. Social capital’s worth is multifaceted. From reputation and brand recognition, to increased […]

Social Media Expert Interview with Brian Solis

Wednesday, August 17th, 2011

We’re in book mode over here at Vertical Measures. It’s like when you pick up a new hobby and all of a sudden you’re immersed in a whole new world. I am reaching out some fellow authors to discuss what being an author has meant for them and their business. Brian Solis is a busy […]

Expert Interview on Social Media with Lori Santa Maria

Wednesday, July 20th, 2011

We recently had the pleasure of speaking with Lori Santa Maria, the Marketing Manager for 3TV, AZFamily.com. In this interview, she shares with us her experiences and tips for engaging your audience with social media marketing. Lori is an avid and entertaining Twitter user, follow her @losama. Sarah Moraes Sarah Moraes, Marketing Manager, heads the […]

35 Great Takeaways from the Agencyside Digital Media Seminar

Friday, May 6th, 2011

Last week three of us from Vertical Measures (Kaila Strong @cliquekaila, Pel Abbott @pelabbott and myself @azardie), attended a two-day seminar so that we can stay digitally-savvy. The “Back in the Black” seminar was presented by Agencyside and boasted a lineup of over 15 presenters. We became immersed in all things digital and came away […]

Go Ahead, Push that Restaurant’s Social Media Buttons

Monday, November 29th, 2010

Opening your restaurant was exciting. You’ve created a website to help promote it and bring patrons through your doors.  And, of course, because everybody else has them, your site is accessorized with Twitter and Facebook buttons.  If visitors click on them, what will they find?  Lots of tempting information about your restaurant that will entice […]