Posts Tagged with "Social Media Marketing"

Social Media Tips for Small Businesses

Thursday, March 15th, 2012

In my previous post, I discussed that social media channel growth is a key area of focus for small business marketers looking to reach niche groups.  Today, I’m taking a look at specific tactics any small business owner can start using today to build social media presence and participation. I would first like to address […]

Google’s Search Plus Your World? – Not in My World!

Monday, January 16th, 2012

Last week, Google announced Google’s Search Plus Your World (can we just call it Search Plus?) and the whole internet marketing industry is a buzz. Or so it seems. We all knew it was coming, so it’s not a big surprise that Google+ is now integrated with search results. Maybe the big surprise is the […]

Putting the ‘Marketing’ in Content Marketing

Thursday, September 15th, 2011

Once you’ve created and optimized that great video, blog post, or infographic, you want it to get some attention. It’s time to put the marketing in content marketing, and that’s where the power of social media really kicks in. By leveraging social media interactions, you can circulate your content and put your brand in front […]

Are You Measuring the Right Metrics for Online Marketing?

Wednesday, September 7th, 2011

Recently, I’ve been delving deeper and deeper into the world of analytics for online marketing, measuring everything I can about traffic, social media, search rankings, and more. In my excitement, I even wrote posts about how to measure your online marketing strategy and blog growth using specific tools and spreadsheets to monitor key numbers in […]

Effective Facebook Messaging Data Report

Tuesday, September 6th, 2011

A great friend of the Vertical Measures team recently informed us of Buddy Media’s “Strategies for Effective Facebook Wall Posts: A Statistical Review”. Have any of our readers had a chance to take a look at this comprehensive data report? Back in July I eluded to a few of the messaging strategies talked about in […]