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Last week, Google announced Google’s Search Plus Your World (can we just call it Search Plus?) and the whole internet marketing industry is a buzz. Or so it seems.
We all knew it was coming, so it’s not a big surprise that Google+ is now integrated with search results. Maybe the big surprise is the timing, since G+ still needs a lot more work to be a full-fledged social media hang out. (more…)
Once you’ve created and optimized that great video, blog post, or infographic, you want it to get some attention. It’s time to put the marketing in content marketing, and that’s where the power of social media really kicks in. By leveraging social media interactions, you can circulate your content and put your brand in front of potential customers. If you’re paying attention to where your target audience hangs out online, you can interact with them there. (more…)
Recently, I’ve been delving deeper and deeper into the world of analytics for online marketing, measuring everything I can about traffic, social media, search rankings, and more. In my excitement, I even wrote posts about how to measure your online marketing strategy and blog growth using specific tools and spreadsheets to monitor key numbers in your online campaign. Using these methods, you can see your site’s overall growth in key areas. (more…)
A great friend of the Vertical Measures team recently informed us of Buddy Media’s “Strategies for Effective Facebook Wall Posts: A Statistical Review”. Have any of our readers had a chance to take a look at this comprehensive data report?
Back in July I eluded to a few of the messaging strategies talked about in this data report in my post, “Targeting Your Facebook Messaging”. Their data certainly helps users to see just how effective certain strategies are. Buddy Media does a great job of summarizing messaging strategies in succinct tidbits for readers to quickly and easily understand, with the numbers to back up their information. (more…)
There’s no one-size-fits-all answer for proving return on investment with your Facebook social media marketing. While goal conversions and sales are often the route taken to prove return on any marketing investment, it’s important to understand in social media that it’s about more. Social capital’s worth is multifaceted. From reputation and brand recognition, to increased levels of trust and customer satisfaction, social media can provide your business with benefits that aren’t easily quantifiable. That being said, there are still a few methods you can utilize to help you decide whether or not your investment in Facebook marketing is worth the investment spent in time and money. (more…)
