Posts Tagged ‘SES San Jose 2009’

Day 2 Live Blogging: SES San Jose 2009

Wednesday, August 12th, 2009

Today is day 2 of SES San Jose 2009, and Patty attended and participated in live blogging for Seroundtable.com at three sessions today. As promised we’ve recapped these sessions for Day 2. Don’t forget to head back here tomorrow for a recap on the last day of sessions and a recap of the highlights from the conference. 

"Keywords & Content: Search Engine Marketing Foundations"
Several panelists were available for this session including: Christine Churchill (KeyRelevance), Healther Lloyd-Martin (SuccessWorks), Jill Whalen (High Rankings), Marc Canabou (Yahoo! Search Advertising), and Ari Levenfeld (Ask Sponsored Listing). This session focused on keywords as they relate to paid and organic search marketing. Panelists suggested utilizing the free Google keyword tool, Google trends tool, and Google Insights to track and compare keyword phrases, but also suggested fee based tools like Wordtracker and Hitwise.
 
The second part of this session focused on SEO content strategy and it’s reliance on keywords, but at the end of the day it’s all about content. The balance between what people want to see vs. what search engines want to see is a constant battle. Evaluate your site, they suggest, and review your approach and your content. Make sure to put keyword phrases in headlines, sub-headers, hyperlinks, in the content, and in the title as well.
 

[Confidential content removed at presenter's request.]

 
Stay tuned for the SES San Jose 2009 wrap up tomorrow, and Patty’s Live Blogging recaps of sessions: "SEO Through Blogs & Feeds" and "News Search SEO".

 

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

Website – Twitter – More Posts

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Live Blogging: SES San Jose 2009

Tuesday, August 11th, 2009

Patty Adams, Director of Sales and Marketing here at Vertical Measures, is attending the SES San Jose 2009 Conference and has agreed to live blog for the event. The SES Advisory Board and SearchEngineWatch.com have been organizing this annual event for the past 11 years. The conference, with over 70 sessions, will focus on PPC management, link building, duplicate content, video optimization, and more! 

Patty’s live blogging posts will be available on SeroundTable.com, and at the end of each day we will summarize her efforts here on our Link Building Best Practices Blog.  
 

Day 1 of SES San Jose 2009: 

 
First up, Patty attended "How to Optimize for Search and Engage the Community" with speaker Greg Jarboe, President & Co-Founder of SEO-PR.  Jarboe asks the question, is there a link between search and social? He provides examples that yes, there is indeed a link between the two. At first, social media was thought to provide a new source for links and for many of us in SEO it did work, but only for a short time. Soon, industry professionals found out there is another component to social media; it’s about more than just technology.
 
Jarboe gives several examples where videos and press releases helped to increase site traffic, and led to massive popularity for news and videos because they were picked up by opinion leaders and others that essentially, on their own, asked others to read and view the information. He explains the importance of applying this concept to SEO. Optimize videos and press releases, and make it worthwhile.
 
Patty also attended "The View from the CMO’s Office" and "Turning the Social Web Into Real ROI". Exploring marketer’s best practices to leverage social web and to manage campaigns was the focus of "Turning the Social Web Into Real ROI". This panel discussed their first-hand experience with the audience. "The View from the CMO’s Office" explored what marketers should be prepared to present to get the point across that search is a missed opportunity. The panelists suggest doing your research, pay attention to what the CMO is saying, talk about positive change, and outline constructive solutions.
 
For more information about Patty’s live blogging efforts point your mouse over to SerroundTable.com, check back here to view our summaries at the end of each day, or see what the attendees are chatting about on Twitter (#SES). The event runs through Thursday August 13th.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

Website – Twitter – More Posts

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Posted in Link Building | No Comments »