Local search marketing online has become the standard for driving new customers to a local business. Below, I will discuss ten solid tips to ensure any local business has the opportunity to outrank their competitors. (more…)

Sarah Schager

Sarah Schager is an internet marketing strategist at Vertical Measures who specializes in organic search engine optimization. Some of her specialties include social media strategy, link acquisition, local search and content development management.
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For those just getting started in the internet marketing arena, it can be a daunting task to keep up with the deluge of information that is put out there on a daily basis. There are numerous blogs, videos and webinars with great information that is not to be missed. Hiding your head in the sand isn’t an option if you’re going to stay ahead of the game and stay at the top of the SERPs. But how do you sort through all of it?

First of all there are nifty recaps that are compiled everyday that highlight informational posts from around the web. Here are several to get you started: (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

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News from Google earlier this week has the SEO industry in an uproar. In an effort to increase searcher’s privacy, Google will roll out encrypted search (https://www.google.com) results by default for users signed into their Google accounts. This change affects brands who utilize Google Analytics to analyze their search engine traffic and the keywords users search to navigate to their sites. Google made sure to point out that brands that use PPC will still have access to keyword data from users who click their ads, and that this change only affects organic search.
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Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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This week I had the opportunity to attend Distilled’s Pro SEO conference in Boston, and I took away a plane full of insights along with learning never to try flying from foggy Ithaca, N.Y., to Boston (don’t ask). (more…)

Michael Schwartz

Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat.

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Last week three of us from Vertical Measures (Kaila Strong @cliquekaila, Pel Abbott @pelabbott and myself @azardie), attended a two-day seminar so that we can stay digitally-savvy. The “Back in the Black” seminar was presented by Agencyside and boasted a lineup of over 15 presenters. We became immersed in all things digital and came away with a better understanding of where the digital world is now, and where it’s heading in the future. Here are my top 35 takeaways from the seminar: (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

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