Posts Tagged ‘SEO Company’

Search Engine Optimization Spam

Tuesday, February 24th, 2009

All of us receive spam every day. Some trying to make us better lovers, some promising we will get rich and others that will keep us from going bald. And all of us in the SEO industry have been pitched SEO services via spam. Normally I just laugh and delete, after all we are an SEO link building company. But the one below was just too amazing not to publish.

Of course we removed all the confidential information. But it is important to note that the spam (notice I just can’t call it an email) we received actually did list their clients’ domains below. I find it very hard to believe that these clients allowed them to spam the world using them as references.

I know it is tempting to just skip reading the rest of this post, but if you have 2 minutes, you just have to read this one. I am not sure if they were trying to sound unique, intelligent or what, but it is a real hoot. Again, we did not change a word, only protected the innocent (sort of). Enjoy…

==================================
From: XXXXXXXXXXXXXXXXXX
Sent: Wednesday, February 04, 2009 11:31 AM
To: info@verticalmeasures.com
Subject: Search Engine Optimization (SEO)
Dear Sir/Madam,
COMPANY X is the name to reckon with for radiated and productive marketing techniques, possessing successful years of exposure with client gratification. We have the expertise and infrastructure carrying most advanced technology required for development and management of a large scale search program.
 
Our in-house SEO experts have achieved glorious search results for various search engines such as Google, Yahoo, MSN for our clients.
 
We use white hat techniques for the web promotion and marketing strategy so to maximize the return of investment for our clients.
 
Have a look at few of our clients along with their achieved rankings:
 
1. XXXXXpro.com
Keywords                                                   Google Ranking
SEO Philadelphia                                              5
Search engine optimization expert                       5
Web site marketing specialist                             9
Website optimization expert                               1                                     
 
2. XXXXXRoom.com
Keywords                                                    Google Ranking
Clean Room Janitorial Cleaning Service                 1
Cleanroom cleaning services                                1
Cleanroom cleaning contractor                             1 
 
3. XXXXXCustoms.com
Keyword                                                    Google Ranking
Custom Knife                                                     7
 
4. XXXXXMarketing.org
Keyword                                                   Google Ranking
Seminar Marketing                                             1
 
Kindly let us know if there is any disconnect to this regards.

Do let us know your SEO requirements and we would come up with action plan accordingly.
 
Looking forward towards a fruitful business relationship.
 
XXXXXXXXXXXXXX
Business development manager
======================================
 
If you have any other great examples, feel free to paste them into the comments below.

Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
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Posted in Search Engine Optimization | 13 Comments »

How to Get Bloggers to Mention You Without Paying Them

Wednesday, March 26th, 2008

BlogBlogs are a great place to get some publicity and create incoming links to your own website, but how do you get the blogger to mention you? The value is tied to the fact that it isn’t a paid post, so you want your site mentioned on blogs that aren’t charging for posts (or at least one’s that are not strictly in the business of charging for posts). You want recognition that says that the blogger genuinely likes you and your site.

Send a Press Release

The simplest way to is to send a press release to carefully selected blogs. This is often overlooked by many PR agencies, but if the information is interesting and relevant, the blogger just might write about it. The key is keeping the material in your PR fresh, timely and pertinent to the particular blogs you are targeting. You should also send press releases out sparingly – remember, press releases are supposed to reflect genuine news, so reserve them for really timely announcements, not just advertising or articles. 
 
Some tips to keep in mind when writing a press release:
  • Grab readers with an interesting title of seven words or less
  • Summarize the story in the first paragraph with a powerful hook – why is this news so important – what makes this newsworthy to readers?
  • Make sure you include the who, what, where, when and why
  • Stick to facts, not fluff
  • Avoid sounding like advertising – this is news, not a sales pitch
  • Include your contact information and a link at the end of the press release
Finding the right blogs will require some research on your part. Do searches that involve combinations of keyword phrases on both Technorati and Google blog search. This kind of surfing can turn up some wonderful, popular blogs. Remember, niche sites are your best bet for getting a press release accepted and these are the sites that often have an extremely loyal following which leads to even more website publicity.
 
Direct Contact
 
Directly contacting a website or blog with your pitch is a bit riskier, but sometimes it can pay off in a big way. This works best if you aren’t just sending them an email that says, “Hey, I like your site; how about featuring mine?”   They’ve heard that a million times before and it comes off as insincere and all about you. I just delete all those requests. 
 
If you can comment on their site and demonstrate a real appreciation for it, however, they will sit up and take notice. Everyone responds to a bit of recognition. Below is an example from a site called This Is Just Cool. They received the email below from an SEO company on behalf of their client.  Notice how personalized it is? 
 
“Hi –
Oh man, thank you SO much for finding that “My Love” poem video…hilarious! 
 
I know what it’s like spending all day in front of the computer, getting things done and sharing the cool things you find online. I bet it’s hard to fit in all of the other stuff that needs to get done away from the screen.
 
Well, now you can get one thing out of the way without even getting up from your chair – therapy. Share your innermost secrets and fears with shrink to the stars Dr. Goode from the new Starz show “Head Case.” The site is quirky, weird and sometimes a little bit raunchy – but aren’t we all?
 
See what the Doctor has to say about you: www.GoodeTherapy.com
 
You can even embed your diagnosis to show just how normal you really are. Don’t you feel better already?
 
Let me know what you think!
 
Michelle
 
For more info on Head Case, visit www.starz.com/starzheadcase. New episodes are Wed. nights, 10p EST on Starz.”
 
Here is the resulting post on Just Cool.  Not bad!  And guess what, they just got another link here,  Even better!
 

Just remember to comment first on what you like about their site, then mention your own and invite them to take a look. It’s a soft sell approach that’s incredibly effective.

[tags] PR agencies, press release, blogger, technorati, SEO company, website publicity [/tags]

Vertical Measures

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Posted in Tips, Website Publicity | 6 Comments »

Select Onsite SEO Tools

Wednesday, September 12th, 2007

This is a big one as there are many, many SEO tools available – both free and fee based.  So we will start with recommending some on-site SEO tools and we will assume you are not a senior SEO or you probably wouldn’t be reading this post.

Regarding fee based tools, we would recommend either IBP4 or WebPosition 4 as both of them offer a variety of tools in one convenient package.  Since this is about onsite optimization, we recommend you have the software take a look at your key pages.  The will compare you to your competitors and suggest changes that need to be made in order to rank well in the search engines.  For the money these tools are better than any of the free ones.

Some very good free tools include: SEOmoz page strength tool, LinkVendor offers a variety of easy to use tools, SEO Company Website Analysis, and a meta tag checker is avaible here.

Today’s Task: Review the list of tools.  Save the free ones to your favorites and purchase one of the software packages.

[tags] seo tools, IBP4, WebPostion 4, SEOmoz, LinkVendor, SEO Company [/tags]

Vertical Measures

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Posted in On-Site SEO | 4 Comments »