Posts Tagged with "Search Results Pages"

AdWords Top vs. Side Segmentation

Thursday, August 4th, 2011

Each AdWords ad is given its place in the Sponsored Ads Results based on rank and quality score, but have you considered how top or side placement affects the click through rates associated with those ads? It can have quite the impact on CPCs and CTRs. On July 13th, Google announced the new feature “Top […]