Posts Tagged with "search query report"

Google’s Exceptions to Search Query Matching Rules Part 2

Tuesday, July 10th, 2012

We have spent the last two weeks examining how specific ads are triggered when one search query prompts multiple keywords. We have discovered that narrow match types and ad rank often play a large role in deciding which ads are served, however you should know that there are exceptions to every rule. This week we […]

Getting Your PPC Ducks in a Row

Tuesday, February 14th, 2012

When advertising online, how can you be sure you’re making the best decisions for your business? It is very easy to make mistakes when launching a PPC campaign, especially if you’re new to this kind of marketing. You can avoid those typical rookie faux pas simply by educating yourself. There are some key things to […]