Posts Tagged with "Search Queries"

Google’s Exceptions to Search Query Matching Rules Part 2

Tuesday, July 10th, 2012

We have spent the last two weeks examining how specific ads are triggered when one search query prompts multiple keywords. We have discovered that narrow match types and ad rank often play a large role in deciding which ads are served, however you should know that there are exceptions to every rule. This week we […]

Google’s Exceptions to Search Query Matching Rules

Tuesday, July 3rd, 2012

Last week, we discussed how Google’s system chooses which ads to serve when a search query matches multiple keywords within a single ad group. To piggy back on that discussion, this week we will discuss more of their exceptions to the rules.   In some instances a user may enter a search query that matches […]

New Phrase and Exact Keyword Matching in AdWords

Tuesday, May 1st, 2012

When you are putting together your ad campaigns, you want to know that you are snagging as many potential customers as possible. The last thing you want to be worrying about is damage control. Unfortunately, for many PPC advertisers this was inevitable. Because of the way that exact and phrase matching formulas were created, something […]