Posts Tagged with "ROI"

How Long Does It Take for Content Marketing to Work?

Monday, April 8th, 2013

There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn uses different studies to talk about the expectations behind content marketing and how to get ROI from your content. Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of […]

Getting Your PPC Ducks in a Row

Tuesday, February 14th, 2012

When advertising online, how can you be sure you’re making the best decisions for your business? It is very easy to make mistakes when launching a PPC campaign, especially if you’re new to this kind of marketing. You can avoid those typical rookie faux pas simply by educating yourself. There are some key things to […]

AdWords Conversion Tracking

Friday, August 26th, 2011

Making a conversion is the key goal for any AdWords user. It is one thing to have a potential customer click an ad that leads them to your site; it is another when that person makes a purchase, and is thus converted into a true customer. Thankfully, AdWords has a way of tracking your conversions […]

AdWords Top vs. Side Segmentation

Thursday, August 4th, 2011

Each AdWords ad is given its place in the Sponsored Ads Results based on rank and quality score, but have you considered how top or side placement affects the click through rates associated with those ads? It can have quite the impact on CPCs and CTRs. On July 13th, Google announced the new feature “Top […]

Motion Charts: A Hidden Gem in Google Analytics

Monday, September 13th, 2010

In my previous blog posts on Google Analytics, I have tried to show some of the simple ways that business owners can use the information available to see what is most relevant to them. How they can calculate their ROI on internet marketing, use site search to better understand their customers ,and evaluate the performance […]