ROI | Vertical Measures

Jeff Walters Makes Search Predictions for 2010

Tuesday, January 12th, 2010

Jeff Walters is the co-founder of two leading marketing companies, Targetbase and Clicksquared. He is also an investor, Catalyst and consultant at Strategy Outfitters, a company known for building brands through business analysis, marketing strategy, and marketing technologies. Jeff’s specialties include marketing strategy development, interactive relationship marketing, and measuring brand communication ROI.

Jeff has an abundance of expertise in marketing, having worked with brands such as Coca-Cola, Marriott, HP, Jack Daniels, and several others. He’s lectured at several venues, and is considered a well thought of expert in the field of internet marketing. We’re honored to have Jeff share with our readers his opinions about the future of internet marketing in 2010.

In the video below Arnie asks Jeff:

1.) What are your predictions for the internet marketing industry in general for the year ahead?

2.) How about specifically integrated interactive marketing, where do you see that headed?

3.) What one critical issue should those in the internet marketing space be concerned about or focused on in 2010?

Follow both Arnie and Jeff on Twitter for their helpful advice in social media.

How are you getting your business prepared for customers to become brand ambassadors, which Jeff highlights as important for 2010?

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Tags: clicksquared, interactive marketing, internet marketing, jeff walters, ROI, strategy outfitters, Targetbase
Posted in Expert Interviews | View Comments

Fred von Graf Makes Social Media Predictions for 2010

Friday, January 8th, 2010

Helping individuals as well as companies utilize technology and social media in the right way is what Fred von Graf does best. He’s a managing partner over at Web3Mavens, LLC and founded the upcoming January 25th Tempe event, Social Media AZ. His expertise comes from 15 years of enterprise technology experience melded with his passion for social media. He provides his clients with attainable strategies to engage their communities and build stronger relationships.

Fred sits on the board of the Business Marketing Association, and is very active with the Arizona Interactive Marketing Association, Western Pyrotechnics Association (he’s on the Burningman Pyro Team!), and with Project Management Professionals. His opinion in social media is highly regarded and we’re happy to share his predictions for social media in 2010 with our readers.

In the video below Arnie asks Fred:

1.) What are your predictions for the social media industry in general for the year ahead?

2.) How about specifically social measurement and ROI, where do you see that headed?

3.) What one critical issue should those in the social media space be concerned about or focused on in 2010?