As 2009 comes to a close, we wanted to recap the year with some of our best blog posts of 2009.

1. First off, we answered the question: what is link building? It’s a question that every website owner should know the answer to. So if you don’t, then stop reading this post and start reading that one.
2. After you know the power of link building, it’s not hard to understand why people want our quality link building services.  Of course, there’s nothing stopping you from doing it yourself.  In fact, here are 10 Good Links You Can Get in the Next 50 Minutes.
3. And if those aren’t enough, here are Ten (More) Links You Can Get Right Now.
4. But if your business is driven by local search, skip those (for now) and go for Ten Good Links Citations You Can Get Right Now, because (as we discuss in the article), citations are more powerful than links in the local search arena.
5. Of course, in addition to these simple, and powerful do-it-yourself tips offered on our SEO and Link Building Best Practices Blog this year, we also gave away $5000 worthy of link building services. And then, we did it again. So if you haven’t already, subscribe to our blog, ’cause you never know when we just might do it again.
6. On the more philosophical side of link building, we had a lot of people weigh in on our post: An SEO is Not a Link Builder. Go ahead, add your opinion to the conversation.
7. Just Don’t Build Links To Your Web Pages until you’ve read this post about the importance of on-site optimization.
8. And the whole NoFollow Vs DoFollow thing? Does it really matter and more importantly, should you care? Well, in my opinion, people are too obsessed with PR and the nofollow tag, but then again, what other measurement do we have for links? I’d love to hear your opinion.
9. And if you haven’t started to manage your reputation, 2010 might be the year to Be Proactive With Your Reputation Management. Just read the article to find out how.
10. And although there’s been considerable debate about the importance of SEO in 2010, I think we all know how important SEO really is…

So if your competitor is beating you in the search engines, click the bright orange button at the top of the page that says: "Request More Info" and let’s talk about how we can be your secret weapon in 2010. Let’s just hope they haven’t already beaten you to it, cause we don’t do conflicts of interest…

If you haven’t kept up with our blog, looks like you’ve got some reading to do! Here’s to a happy and prosperous New Year for you, and your website!

Ralphm

More Posts – Website

Imagine Googling your business name, and just beneath your company’s #1 ranking is another result, but this one isn’t something you want people to see.  Maybe it’s a lawsuit that was brought against your company, maybe it’s the insane rantings of a blogger who happens to hate your company.  Maybe the story being told is true, or maybe it’s not.  But it doesn’t really matter…you need

that result off the first page, and quickly.   That could be difficult, but what if you could have prevented it in the first place?  I’m gonna show you how…

Reactive Versus Proactive Reputation Management

The truth is, many businesses have heard about reputation management, but few of them are doing it proactively.  In most cases, they’re probably reacting to situations like the one I described above. This is a bad situation to be in.  If the negative result is already out there and being propagated, responding to it in a reactive way is like damage control.  The damage has already been done, and all you can hope for is to limit the amount of damage done.  And depending on who you’re battling against, it could cost you.

But what if you were to handle your reputation management proactively?  What I mean by that is actually agressively pursuing specific keywords, like your company name or the name of the owner, and dominate the search results for that particular term.  Now, please understand, you CANNOT do this for a generic search term, but you can do this for a very unique search term (again, like your company’s name).

The Reputation Management Method

The method consists of utilizing social media to create multiple opportunities for top 10 rankings from a multiplicity of websites, all for one specific keyword.  Let’s take "Vertical Measures" as an example.  If you Google our company’s name, these are the results you’ll get on the first page:

Now, just take that in for a minute.  You’ll see that we dominate 8 out of 10 positions for our business name, and that’s as it should be; I mean, it is OUR business name, and not someone else’s, right? But look, 6 of the results are from social media websites.  They include big players like Facebook, Twitter and LinkedIn.  But they also include a social profile on a website specific to our niche: SEOmoz.  Now, this should tell you something.  If you’re trying to be proactive about your company’s reputation management, you need to make sure you have profiles on these types of websites.

16 Opportunities to Dominate the Search Results for Your Business Name

Here’s a list of the top social media and local listing sites to join based on the research we’ve done.  Factors include obvious things like PageRank, traffic, and cost, but also how well each site ranks in search results for business name searches.  I.e. LinkedIn and Merchant Circle profiles have a tendency to rank well in the search engine results pages. This list is not exhaustive, so if you’ve got more you think should be included, post them in a comment below.

What to Include in Your Business Profile

If you are trying to dominate the company’s name in the search engines, then each profile should include as much information about your business as possible, including the following:

1. Company name as the username whenever possible
2. Company name used as the vanity URL whenever possible
3. Company name within the profile page description
4. Keywords used within the profile page description
5. Company contact information, including address and phone number
6. A link to your company website

If you are trying to rank for some term other than the company’s name, then just subsitute it into the information above.  For example, you could substitute a company executive’s name for the company name. 

Finding Niche Opportunities

Checking up on your competitors is an age-old strategy.  So this situation is no different. If you’re looking for niche networks and websites to create profiles for your business, simply do a search for the name of your competitor’s business and see what comes up in the top 30 search results.  If they have profiles on websites that you don’t, add them to your list!

Ralphm

More Posts – Website