This version of the Vertical Measure’s staff interviews sheds some light on Sarah Schager, who poses as an Internet Marketing Strategist by day and an adventurist by weekend. (more…)

Ardala Evans

Ardala is a Project Manager working with the client Services Team at Vertical Measures. She supervises the completion of the monthly tasks for the clients. She also works directly with clients to provide reporting on their projects and ranking reviews.

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Maintaining a positive online reputation is just as important as maintaining your image in everyday life. These days, if you’re curious to find out more information about a person or company, the first thing you do is Google them. That is why it’s so important to be aware of what is being shared about you on the web, and know how to fix it and mitigate any negative portrayals. The following steps will help you maintain a positive image online. (more…)

Sarah Schager

Sarah Schager is an internet marketing strategist at Vertical Measures who specializes in organic search engine optimization. Some of her specialties include social media strategy, link acquisition, local search and content development management.
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Why you should write guest blogs and why your blog should accept guest posts

Have you ever considered writing a guest blog, or featuring a guest post on your blog?  If so, here are some reasons to consider guest blogging.

5 Reasons Why You Should Guest Blog

1. Branding. Whether you’re branding yourself or your company, the more your brand is mentioned in your industry, the better.  Brand recognition is something to strive for as you differentiate yourself from your competitors.
2. Traffic. By writing a guest post on someone’s blog you are providing a way for people to find you and your site and the competition for traffic is fierce.  After all, traffic could lead to conversions, which is usually the ultimate goal.
3. Links. When you contribute to a blog, you link back to your own site.  To gain exposure in your niche, you need backlinks.  Also, as backlinks help boost search engine rankings, guest blogging serves as a great opportunity to get those links.
4. Relationships.  Writing a guest post not only allows you to form a relationship with a fellow blogger, but also with everyone who reads that blog.  Your post may spark conversation within your industry and as a result, you could build many contacts.    Guest blogging is a great way to expand your network while sharing useful information with like-minded people.
5. Reputation. If you write a useful blog, you have the opportunity to build your reputation as an expert in your field.  Then readers and others in your niche will identify with your expert status.

5 Reasons Why You Should Feature Guest Posts on Your Blog

1. Content. Yes, we all know content is king.  But featuring posts from outside bloggers provides you with free, current content.  Maybe you are going out of town and don’t have time to post for a week.  It could be beneficial to feature a guest post so that you are frequently providing your readers with new content.
2. Perspective. Though the guest blogger is most likely an expert in your industry, he or she may have a different point of view on a certain topic.  Give your readers something to talk about by featuring a range of perspectives on your blog.
3. Relationships. Reaching out to others in your industry and featuring their posts on your blog can be the foundation of a great relationship.  It is important to connect with experts on your industry and gain knowledge from them.
4. Learn. Perhaps readers have a question about something in or related to your niche, but you aren’t an expert on the subject.  Having another specialist write a post for your blog to answer the question would be appreciated by your readers, and you can learn something as well.
5. Why not? In my opinion, the positive aspects of featuring guest posts outweigh the negative, if any.  If you allow a trusted expert to post on your blog, it will benefit you and your readers.

Abby Gilmore

Abby Gilmore is a content strategist at Vertical Measures. When she is not creating, tweaking and developing strategies for online content, she creates her own offline content as a freelance print journalist.

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The SEMMYs, an annual online award event in the SEO industry, nominates posts for recognition on a variety of topics. We’re proud to announce that this year one of our posts has been nominated as a SEMMY finalist in the category of reputation management. Our readers may remember reading the extensive and thorough post "Be Proactive With Your Reputation Management" (posted September 18th) now nominated for the award. We discuss the importance of being proactive with your online reputation management, and give you 16 opportunities to dominate the search engine rankings for your business name.

As a SEMMY finalist our readers, friends, family, and connections are able to vote for our post to win the prestigious award. Voting closes this Friday, and we’d be thrilled if you took a few moments to vote: here. Feel free to pass on the word and help us win by telling your friends on Twitter, Facebook, or via e-mail. We’ve made it easy, just copy and paste: VM made the 2010 SEMMY Awards Finalist list in category: Reputation Management!!! http://bit.ly/SEMMYFinalist Vote 2day!

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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Follow both Arnie  and David  on Twitter for their helpful advice in the search industry.

Kaila Strong

Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.

Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.

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