Does AdWords play a significant part in your business’ online marketing presence? If so, how well do you understand how your potential customers search for your products? If you answered this question with anything but “Like the back of my hand!,” this article is for you. In this article, I will cover 3 actionable items you can immediately take...Read more
The Weekly Measure: Social SEO Optimization, Link Building Successes & Utilizing Remarketing for Content Strategy
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...Read more
Just because a site visitor didn’t make a purchase or submit a form on their initial visit to your site doesn’t mean that they should be considered lost forever. Taking the appropriate steps to learn more about these individuals not only helps you form powerful ways to engage them again in the future, but it gives you an understanding...Read more
How many times have you or your team created an awesome piece of content, posted it to your site, and sat back in complete confidence, only to see a few weeks later that only a handful of visitors even saw your content? You may have asked yourself, Why did nobody share it? Did we target the right keywords? Was...Read more
Many people think that Search Engine Optimization and Pay Per Click marketing are two completely different service offerings and strategies. While it is true that they are incredibly different, this doesn’t mean that they don’t work well when managed with the intention to benefit each other. There is a common misconception that PPC ads can “cannibalize” organic traffic, and...Read more
What Makes Content Viral? A Look at Mashable’s Velocity App
Nov 24, 2015
The Weekly Measure: Content Coaching, Promoting Linkable Assets & Utilizing Snapchat for Brands
Nov 20, 2015
What is Content Coaching and How Can It Help My Business?
Nov 19, 2015
How Can Content Marketing Improve Your Sales?
Nov 17, 2015